The Demographics of Essential Oil Users Worldwide

The demographics of essential oil users worldwide reveal a fascinating shift in the market for aromatherapy. Traditionally, the target audience for these therapeutic oils has been women, who’ve long embraced the power of natural remedies. However, in recent years, a notable shift has occurred as millennials have increasingly flocked to the world of essential oils. This younger generation, known for their affinity towards holistic wellness practices, is driving a significant change in the way healing therapies are approached. Understanding the demographics of essential oil users provides valuable insights into this evolving landscape and underscores the widespread appeal and relevance of these potent and versatile plant extracts.

What Is the Demand for Essential Oils in the US?

The demand for essential oils in the US has been steadily increasing in recent years. In fact, the U.S. Essential Oil Market size was valued at USD 4.60 Billion in 2022 and is projected to reach USD 9.85 Billion in 2030, growing at a CAGR of 11.49% from 2023 to 2030. This significant growth can be attributed to several factors.

One of the key factors driving the demand for essential oils in the US is the increased awareness and interest in natural and organic products. Consumers are becoming more health-conscious and are seeking out alternative remedies and ingredients that are free from harmful chemicals. Essential oils, with their natural and therapeutic properties, fit the bill perfectly.

Furthermore, the use of essential oils in various industries such as food and beverage, personal care and cosmetics, and aromatherapy is also contributing to the increasing demand. In the food and beverage industry, essential oils are used as flavorings and natural preservatives. In personal care and cosmetics, they’re added to skincare products, perfumes, and hair care products for their fragrance and therapeutic benefits. In aromatherapy, essential oils are used for their calming, rejuvenating, and therapeutic effects.

In addition to these industries, the growing popularity of holistic and alternative medicine practices is also driving the demand for essential oils. Many people are turning to essential oils for their potential health benefits, such as relieving stress, improving sleep, and boosting immunity. As a result, essential oils are increasingly being used in massage therapy, yoga studios, spas, and wellness centers.

Furthermore, the online retail channel has also played a significant role in the growth of the essential oil market in the US. E-commerce platforms have made it easier for consumers to access a wide range of essential oils and related products from the comfort of their homes. This convenience factor has further fueled the demand for essential oils.

The Impact of the COVID-19 Pandemic on the Demand for Essential Oils in the US

The COVID-19 pandemic has significantly impacted the demand for essential oils in the United States. Due to increased health concerns, people have become more conscious of their well-being and are seeking natural remedies to support their immune system and reduce stress.

Essential oils, known for their therapeutic properties, have gained popularity as they offer a natural and holistic approach to health and wellness. With people spending more time at home, there’s been a surge in aromatherapy practices, such as diffusing oils and creating calming atmospheres.

Moreover, essential oils are also being used in DIY cleaning products and personal care routines, as consumers prioritize safer and non-toxic alternatives. For instance, oils like tea tree and eucalyptus are known for their antimicrobial properties and are being incorporated into homemade sanitizers and disinfectants.

As a result, the demand for essential oils has witnessed a significant increase during the COVID-19 pandemic. Consumers are exploring the benefits of different oils and incorporating them into their daily routines to promote overall wellness.

It’s important to note that while essential oils can provide certain benefits, they should be used responsibly and in accordance with proper guidelines to ensure safety and avoid any adverse effects.

When it comes to the usage and import of essential oils, several countries stand out as top consumers in 202The United States, with imports totaling $1.16 billion, leads the pack, followed by France, China, Germany, and the Netherlands. These countries have demonstrated a significant demand for essential oils, reflecting the growing popularity and varied applications of these aromatic extracts. Let’s take a closer look at each country’s utilization and explore the factors contributing to their consumption patterns.

Which Country Uses the Most Essential Oils?

The demographics of essential oil users worldwide have seen a significant surge in recent years. With an increasing number of individuals seeking natural remedies and wellness products, essential oils have become a prominent part of many households. The demand for these aromatic extracts has expanded to various corners of the globe, with several countries emerging as leading importers.

The United States has solidified it’s position as the largest consumer of essential oils, spending a staggering $1.16 billion on imports in 202This comes as no surprise, considering the countrys vast population and growing interest in holistic health practices. American consumers have embraced essential oils for their versatile properties, using them for aromatherapy, personal care, and household cleaning.

Following closely behind the United States is France, which imported essential oils worth $466 million in 202France has a longstanding tradition of utilizing essential oils in perfumery and boasts a rich heritage in aromatherapy.

China has emerged as a rapidly growing market for essential oils, importing $407 million worth of these products in 202With it’s large population and increasing disposable income, Chinese consumers are increasingly turning to essential oils for their therapeutic and cosmetic benefits. The Chinese market also offers significant potential for essential oil companies, as more consumers recognize the value of these natural extracts.

The German population values the purity and efficacy of essential oils, incorporating them into their daily wellness routines. The countrys strong emphasis on natural health practices and sustainability has led to a thriving market for essential oils.

The Dutch market is characterized by it’s diverse consumer base, from individuals seeking natural remedies to those working in the fragrance and cosmetics industries. The countrys strategic location and strong infrastructure make it an attractive destination for essential oil imports and distribution.

The Different Ways Essential Oils Can Be Used, Such as in Diffusers, Skincare Products, and Cleaning Supplies.

  • Diffusers
  • Skincare products
  • Cleaning supplies

Source: Essential Oils | OEC – The Observatory of Economic Complexity

When it comes to essential oils, there are a few countries that stand out as major producers. China and India are renowned for their essential oil production, with a wide variety of oils originating from these countries. Additionally, Indonesia, Sri Lanka, and Vietnam also play a significant role in the global essential oil industry. These countries have favorable climates and rich biodiversity, allowing them to cultivate and produce high-quality essential oils that are in high demand worldwide.

Which Country Is Famous for Essential Oils?

When discussing the demographics of essential oil users worldwide, it’s essential to acknowledge the major producers of these sought-after oils. Among the countries that are renowned for their essential oil production, China and India top the list. These two nations have long-standing traditions in the cultivation and distillation of various essential oils, making them major players in the global market.

Chinas rich history and expertise in traditional medicine have translated into a significant presence in the essential oil industry. The country boasts a diverse range of essential oils, including eucalyptus, lavender, and peppermint, among many others. It’s vast geographic and climatic variations create favorable conditions for the cultivation of a wide array of aromatic plants, thus ensuring a steady supply of these valuable oils.

Similarly, India has a deep-rooted connection to essential oil production. Known for it’s ancient Ayurvedic practices, India has been using essential oils for centuries in traditional medicine and rituals. The country is famous for oils such as sandalwood, rose, and jasmine, which are highly valued for their aromatic qualities. The plentiful availability of raw materials, combined with the countrys expertise and dedication to natural remedies, solidifies Indias reputation as a prominent essential oil producer.

Indonesia, with it’s diverse ecosystem and abundant plant life, is a major producer of essential oils such as patchouli, clove, and citrus oils. Sri Lanka specializes in the production of valuable oils like cinnamon, citronella, and vetiver. Meanwhile, Vietnam stands out for it’s production of oils like star anise, lemongrass, and basil.

Morocco: Morocco Is Famous for Producing Essential Oils Like Argan Oil, Which Is Highly Valued for It’s Nourishing and Moisturizing Properties. The Country Is Also Known for It’s Production of Oils Such as Rosemary, Eucalyptus, and Atlas Cedarwood.

Morocco is renowned for it’s production of essential oils, including the highly coveted argan oil. Argan oil is prized for it’s nourishing and moisturizing properties, making it a popular choice in the beauty industry. Additionally, Morocco is known for it’s cultivation of oils such as rosemary, eucalyptus, and Atlas cedarwood. These essential oils have various therapeutic benefits and are widely used in aromatherapy and skincare products.


While women have traditionally been the target audience, there’s a significant and growing interest among millennials. This shift is reflective of changing trends in healing therapies, as more and more individuals are opting for natural remedies over man-made drugs. The appeal of essential oils lies in their holistic approach, offering a more personalized and earth-friendly alternative to conventional medicine. With an increasing number of people seeking natural therapies, the demand for essential oils is likely to continue rising, making it essential for businesses in the industry to adapt and cater to this evolving market.

Scroll to Top